An incredibly innovative nail covering invented and manufactured in California USA by the co - founders of Minx Inc. Dawn Lynch Goodwin and Janice Jordan. Literally hundreds of choices in metallic nails, fashion leading styles and solid colours make Minx the only choice for the Nail professional. Heat cured using Minx Heat and simple to apply this product range will change the way you think about Nail Fashion Forever ! Bring Passion and profit back to your Salon with Minx.
Often copied, Never bettered Minx is the new PROFESSIONAL ONLY nail covering taking the industry by storm.
The idea of a solid nail coating originated in 2006 when Janice was searching for a way to protect her nails. As soon as she realized that the solid nail coating could potentially be produced in an infinite array of colors and designs, she asked her friend of 20 years Dawn to create a branding and marketing strategy for this new category of nail fashion. Shortly after, in September 2006, patents for Minx were filed worldwide and in 2007 preparation began in earnest for the launch of a solid nail coating that Dawn and Janice hoped would revolutionize the world of nails.
While initial marketing began locally on the west coast with custom Minx created for a then-little known artist named Lady Gaga, Minx exploded into the beauty scene in November 2007 when Beyoncéwore Golden Lightning Minx on the red carpet of the American Music Awards. A few months later, Silver Lightning Minx was featured on the cover of NAILS Magazine’s 25th anniversary issue in the U.S., followed by the cover of ScratchMagazine in Europe. Since then, Minx has become the luxury nail fashion of choice in over 40 countries, extending fashion to your fingertips (and toe tips!) everywhere